Content marketing is a marketing strategy that aims to create and distribute valuable, engaging, and relevant content such as articles, blog posts, videos, and more, to attract and retain a clearly defined audience. The ultimate aim of this strategy is to convert prospects into paying customers by guiding them to make purchase decisions.

Conversion rate refers to the percentage of users who have completed a desired action, such as making a purchase on your website. It is calculated by dividing the number of users who have completed an action by the overall size of the audience, i.e., the total number of visitors who visited your site or viewed your ad. A higher conversion rate indicates that the content is effective and of high quality.

Click-through rate, commonly addressed as CTR, is the number of clicks an advertiser receives on their ad divided by the number of impressions (the number of times their ad is shown). For example, if an advertiser's ad has 10 clicks and 100 impressions, then the CTR would be 10%.

The functionality of Google Tag Manager (GTM) is similar to that of a Google Tag, enabling you to install, deploy, configure, and manage tags on your website. This tag management system accomplishes all of this through an easy-to-use web-based interface without requiring modifications to the website code. GTM is a free tool that empowers you to make tag changes whenever necessary.

A buyer persona is a description of someone who represents your ideal customer or target audience. To be more specific, it is a semi-fictional representation of your ideal customer based on actual data and extensive market research. It helps you create content that focuses on the requirements of your target audience, thereby assisting you in developing a product that best suits the needs of your ideal customers.

Marketing automation is a type of software that streamlines business processes by automating repetitive tasks, which helps in achieving better results as it reduces human errors. It will not only increase overall marketing efficiency but will also generate sales leads as it effectively targets customers with automated marketing messages, such as text messages and emails, across social media and other channels.

Customer retention is defined as the rate at which customers stay with a business during a certain period of time. In simple words, it determines the ability of a company/organization to keep its customers over time – a metric that measures customer loyalty.

This is a form of marketing that enables businesses to collaborate with individuals who have a large following on social media platforms. These influencers or social media celebrities can be instrumental in promoting a brand to a wider market due to their massive number of followers who view them as experts or trustworthy sources of information.

Here are some reasons why content marketing is important: Allows a brand to showcase its subject matter expertise in the field. Helps in building relationships with customers. Builds trust and improves brand reputation. Helps a brand to stand out in the crowd and set itself apart from its competitors.

There are various ways you can build awareness for your brand. Here are some effective methods to build and increase brand awareness: Use the enduring power of content marketing. Write and pitch blog posts for other relevant publications. Use SEO for a higher search engine ranking to make your brand more credible. Make use of user-intent-related keywords – that is, keywords that demonstrate a high interest in a specific solution or product – to improve your SEO. Partner with influencers who have large followings. You can also consider collaborating with other like-minded brands. Conduct referral programs from time to time. For example, you can offer your existing customers 25% off on a purchase when they refer a friend, colleague, or family member, who will also receive 25% off.

Anything between 2.5% to 3% is considered an average ecommerce conversion rate across industries. Typically, a conversion rate of 3% or higher is set as the baseline goal for an online store and is considered a good ecommerce conversion rate.

Negative keywords allow advertisers to prevent their ads from being shown to people who search for or browse content related to those keywords. For example, if you are running a store that sells only sports shoes, you can use the terms 'formal shoes' and 'office shoes' as negative keywords so that your products don't get displayed to those users who search for formal or office shoes.

Marketing metrics are values or quantifiable insights used by marketers to monitor, track, and measure the performance of their campaigns. It helps them determine if their marketing efforts are heading in the right direction. If they are not satisfied with the progress, they can optimize the campaign to achieve better results.

The Google Display Network, found in Google AdWords, is a collection of websites, apps, and videos where advertisers can display their ads. It is a group of almost 2 million websites that allows advertisers to display their ads to their target audience across the globe.

Unlike the traditional one-size-fits-all marketing approach, personalized marketing is a one-to-one marketing strategy that uses real-time data and insights to gain a better understanding of customers' needs and interests and connect with them, thereby offering an optimized marketing experience.

It is the first step in the marketing funnel – a foundation to acquire your ideal customers. The audience's ability to recall your brand depends on brand awareness. It ensures that your brand remains top-of-mind with your target audience, making them familiar and comfortable with your brand. It helps you achieve your business goals and objectives, significantly increasing your website traffic and building brand affinity.

SERP features refer to elements or results on Google Search Engine Results Page that aren’t traditional organic search results. These are some of the most common SERP features that provide additional, relevant information on a search query: Featured Snippet Top Stories Knowledge Panel Thumbnail Shopping results

It is a digital marketing strategy in which companies make a payment to search engines to place their ads higher on search engine results pages (SERPs). PPC (Pay-Per-Click) is one of the most common types of paid search marketing used by companies to drive traffic to their website.

Ecommerce SEO is a process of optimizing your website around specific keywords to improve your organic rankings to ensure that your online store becomes more visible on the search engine results page (SERPs).

The data acquired through customer interactions used by companies or marketing teams to gain insights into the preferences and behaviors of the customers to develop their marketing strategy is defined as data-driven marketing. It lets companies optimize the information of customers to increase the chances of their marketing campaign’s success.

This marketing approach aims to move site visitors through the buying journey at a rapid pace by engaging them in real-time conversations. It will not only create an authentic customer experience but will also increase customer loyalty, engagement, and revenue.

Google search ads is an advertising service by Google that drives relevant traffic to your website when people search for products or services that your business offers. It allows you to display your ads on Google search results and its advertising network.