Just like any other social network, the real value is realized from the activity. With YouTube, the views, subscriptions, likes, and comments are most important as they help with page ranking for your video on search engines. For you to have a consistent presence online then having several followers is imperative, not forgetting good content that is actually enticing to peak people’s interest. Having a larger following, therefore, contributes to achievement on the platform. This, in turn, counts towards your success in the marketing of your brand.